Sunday, June 21, 2020

Senior Facebook Media Buyer

Seeking a highly motivated Media Buyer with 4+ years of experience to join our Paid Social Media team. Smack in the heart of the fast-pace dynamic marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals.

The Senior Facebook Media Buyer participates in all aspects of executing high profile and complex paid social media campaigns on networks like Facebook and Instagram (bonus for Google Ads experience). This includes initial planning, implementation, monitoring, optimization, analysis and reporting. The Sr. Media Buyer is often the lead day-to-day subject matter expert (SME) for their clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.

Paid Media's ability to target customers, create compelling and engaging ads and deliver outstanding performance demands detail oriented, strategic and creative thinkers with the drive and dedication to impacting their client business and the world at large.

The Senior Facebook Media Buyer is also a key resource for each account and is expected to support the team in strategy, education, and paid social thought-leadership.

  • Actively manage paid social campaigns to the achieve clients’ goals – which may vary from direct response, engagement, lead generation, etc.
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
  • Communicate with clients on all elements of the campaign, including planning, performance, and project status
  • Develop and manage execution of campaign plans
  • Maintain a high level of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.)
  • Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
  • Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
  • Thoroughly understand client’s business strategy, goals and KPIs
  • Develop, grow, and maintain relationships through exceptional client service
  • Provide creative guidance to clients, partner agencies, and internal teams to help clients tell their stories
  • Evangelize the value of paid social media and the best practices
  • Build effective relationships with all vendors – ad networks, technology partners, etc.
  • Support and assist in developing team members to optimize their performance, contribution and job satisfaction

  • Minimum 3-5 years of experience in buying cross-platform paid social media ads within native platforms. **Direct Response experience strong plus**
  • Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
  • Strong Excel and data visualization skills
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Demonstrated analytical and data interpretation skills
  • Strong verbal and written communication skills
  • Detail-oriented and organized
  • Exhibit enthusiasm, passion, and commitment

Additional Information
This position is full-time and the expectation is exclusivity (no other projects in conjunction).

Conversion Focused Copywriter

If you can write to sell anything but are sick of using your creativity to sell stuff you find meaningless - keep reading, we’re looking for someone like you.

In Flux Academy were helping man and woman around the world to build a valuable skillset as freelance designers which enables them to do creative work, earning more and pursue their dreams.

We do this by creating the best design content online, both free and premium paid programs, and we’ve already helped thousands of freelancers from India to Hawaii make more money and support their families using their design & business skills.

We believe that the internet is playing a big role in democratizing both education and the job opportunities available around the world, and we’re giving people the option for affordable online education that unlocks their ability to take advantage of these opportunities. 

We believe in selling by proving that we can help, so most of the traffic to our websites is coming from YouTube and Instagram where we share most of our content for free. 

This is where you come in - we need a great writer & strategy partner who can convert that warm traffic into paying students who are ready to invest in our paid programs.

We’re looking for someone creative who wants to test and experiment with new ways to sell, and while you probably know what’s the way everyone else is writing their sales pages, you do not want rest on the traditional “frameworks” and “the right way” of doing things - you want to try new things.

Our team is a small family of creatives around the world, and we’re looking to someone who’s excited to help us during this exciting growth period.

This role is responsible for owning all our conversion efforts and will work directly with the CEO.
  • Building & optimizing funnels: Planning their strategy, writing them, creating assets, setting them up, and measuring their success.
  • Build an engaged email list: By creating lead magnets, setting them up, and keeping our list engaged with regular content.
  • Planning and executing on programlaunches & promotions: You’ll plan when to do them, how to promote them, create the assets for them, and run the campaigns.
Your main KPI will be the conversion rate of our traffic into paying customers.

You have the following skills & abilities:
  • Direct response copywriter - can write high conversion emails, sales pages, ads.
  • Digital Marketing Strategies - familiarity with the concepts of funnels, Russel Brunson, conversion optimization, basics of FB / google ads, audience research
  • Marketing Operations - Setting up email campaigns, tracking numbers
  • Content Creation - be able to build pages, create image or other assets (or co-ordinate subcontractors), must have "eye for design"
  • Subject matter expertise*: design / web design / freelancing (*big plus)

This is for you if:
  • You’ve already helped at least 2 companies scale beyond $1M
  • Excited about executing the work (vs just managing)
  • You love writing and have experience in direct response marketing
  • Comfortable running on your own without having your handhold
  • You’re good with details, so you’ll start your application with “HOLA 🙌”
  • Excited about design & freelancing topics

This is a full-time remote position.
We are based in Tel-Aviv Israel, so you'll need to have at least 4 hours overlapping with us during your workday (which probably makes US / Australia not ideal)
1. Working in your own time and place
We don't care about 9-5. As long as you deliver great results in the reasonable schedule we set together, you can do that in your own time, from where ever you are. We don't believe in "hustling yourself to the ground" and we don't work nights & weekends (unless working nights is your thing).
2. Get Stable Income You Can Count On (even during a recession)
As a profitable bootstrapped company we don’t run the risk of running out of investors' money, and as an online learning platform, we are actually growing even during times like COVID19. You’ll be able to focus on your work and not worry about the next paychec
3. Have a Major Impact as an Early Employee
While our audience and customer base is growing rapidly, we're still a family size team where each member has a huge impact on the progress and culture of the company. These opportunities don't come often and won't last for long.
4. Best Tech Setup
We don't want you to be bothered by having to struggle with an old machine or buggy software. We'll get your ideal setup so that you'll be able to be super productive.
5. Opportunity to grow
As an education company, we understand the value of learning. We'll help you grow professionally and personally by providing you with resources for courses and events.